Social Media Management
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27 social media management training videos on reputation management & online brand management strategy
Social media management training for social media managers, executives and entry-level employees from the top-rated social media training provider. Learn on your desktop, smart phone or tablet.
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Learn the rules of social media engagement and the disruptive impact
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Intro to YouTube, SoundCloud, Blogger, Google Analytics, Flickr, Ustream & more
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Social media strategy for leveraging Facebook, Twitter and Linkedin
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Best practices and case studies from Toyota, PSNH & US Dept. of Defense
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Exclusive tips and tricks from social media managers at major brands
We help employers manage the risks and capitalize on the opportunities of social media in the workplace through expert-led, self-paced online training videos and tutorials.
Whether you’re a new social media manager, an executive or an entry-level employee, this online course includes everything you need to know to come up to speed on social media management strategy and tactics. Update your professional skills for today’s digital job market. Learn social media management anytime, anywhere on any device.
Eric Schwartzman specializes in digital marketing strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development.
Schwartzman founded iPRSoftware and is the author of “The Digital Pivot: Secrets of Online Marketing” and the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
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OverviewLearn strategies and tactics for the effective implementation of social media for business.
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Promotional Materials
See and hear testimonials from past attendees of Eric Schwartzman's social media training workshops.
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Housekeeping
What you need to know before you take this course.
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Social Business
Learn how social media forever changed mass media communications and why businesses must embrace it.
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Realistic Objectives
Learn realistic goals of social meia for business.
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Value Proposition
Learn to define the value proposition of social media for business.
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How did the World Wide Web change the mass media business? -
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The Business Case
Learn to articulate the business case for social media to co-workers, managers and clients.
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Which one of these statements is false?
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10
Control vs. Credibility
Why there is an inverse relationship between control and credibility on social media and the web.
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11
On most corporate websites, there is an inverse relationship between…
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Engagement
Achieving reach and frequency through likes, comments and shares.
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For the Enterprise
How social media impacts organizational disciplines and how to ensure lawful use.
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Disruptive Impact
Learn how social media gives individuals a way to keep large organizations in check.
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Impact on Reputation
Left unchecked, here's how social media can tarnish corporate reputations.
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Strategy and Tactics
Strategic and tactical considerations of social media for business.
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The homeland/embassy digital strategy argues…
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Launch a Blog
Launch a blog and publish a post. Learn visual and HTML modes. Use bullets and link anchor text.
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Google Analytics
Set up Google Analytics and monitor unique visitors, top content, search traffic, refferals and more.
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Measure RSS
Set-up Feedburner and measure blog subscribers via RSS.
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What is the purpose of Feedburner?
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Google Analytics can be used for...
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Embed Photos
Learn to embed Flickr photos in your new blog.
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Hands-OnL Embed a YouTube Video
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Embed PowerPoints
Embed a PowerPoint presentation on your new blog.
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The following skills are required to use an embed code.
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Custom Newsfeeds
Parse an RSS newsfeed in the sidebar template of your new blog.
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31
US Dept. of Defense Social Media Policy
How the world's most risk averse organization successfully deployed social media.
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PSNH Crisis Communications Incident
How the energy utility Public Service of New Hampshire used social media during the worst ice storm in the state's history.
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Toyota.com Live Streams Pruis Reveal
How Toyota used their online newsroom to live stream the Prius reveal at the Auto Show in Detroit.
